“Incredible things happen when Women support each other” is the phrase that appears on the limited edition Made in ALYSI T-shirt.
There are only 100 pieces on sale from March 8th, in ALYSI boutiques, Milan – Ponte Vetero 6 and Rome – Borgognona 42, and online, until stock lasts.
As a bond of friendship between Women, the same is for DONNEXSTRADA and ALYSI, a liason, even more than a partnership, between two realities that look at change with optimism, implementing it every day, not only on pre-established anniversaries.
Throughout this project we want to convey a message of empowerment as a response to the problem. The solution is in self-confidence, in hope, in union. Wishing to go beyond clichés, envy among Women is a concept that is no longer on trend. This synergistic union between ALYSI and DXS wants to underline that support is cooler, always.
“We chose to make the first DONNEXSTRADA T-shirt with ALYSI, from a concrete, artisan perspective. A message that reminds us everyday the power of love and a number, which tells us that each story is unique. We hope that everyone can come together and smile in front of this strong phrase, to wear or to give to those you love, in order to make a true gesture of kindness and celebration towards yourself and the other. We no longer want to just talk about the problem, we want to show that change is in our hands. Empowerment is this.” declared Laura De Dilectis, founder of DONNEXSTRADA.
Empowerment is the common denominator between DXS and ALYSI, two realities made by and of Women. “We at ALYSI make female empowerment our favorite dress: we like thinking that the best product that can be put on the market today is self-confidence, the ingredient that every Woman should wear every day! For us, the right outfit has the magical power of making you feel at ease, with yourself and with others. This T-shirt carries a “wearable thought” that talks about collaboration, support, empathy, and we hope it will inspire a new approach among Women!” Valentina Celata, Creative Director of ALYSI.
The proceeds of the T-shirts will be donated to the construction of DONNEXSTRADA services and projects.