COLORE: SCONOSCIUTO

The ALYSI showroom becomes a nursery where new visions grow. A combination of interactive experiences and exhibition proposals creates a new, unexpected hybrid format. COLOUR: UNKNOWN is a series of events dedicated to curiosity, oriented towards surprise and sensory observation, curated by Sara Maragotto of Studio Fludd and hosted in the ALYSI Garden House.

The central theme of the project is the enhancement of the peculiar characteristics of the female mind: the integration of contradictory aspects, the aptitude for evolution and eclecticism, and the complexity of emotions. Color—an aspect that strongly characterizes ALYSI’s stylistic research—becomes an exploratory tool for the inexhaustible territory of everyday and universal things, sometimes elusive to the mind, but a source of continuous visual inspiration.

This intuitive and aesthetic dimension unites the Italian brand's vision with other voices in the creative field, with whom it aims to inaugurate an exchange and the creation of a common playground, open to all. Direct experience will be the most spontaneous form of engagement, with a sensory and interactive installation curated by Studio Fludd and Eleonora Diana, which will develop the theme of iridescent color in an empirical way.

For its debut, the exhibition project COLOUR : UNKNOWN starts from the known to arrive at the unknown: the beauty of complexity will be sought in its most immediate and fascinating expression. The first episode features an original intervention by an exceptional guest: Dutch artist Ruth Van Beek, known for her imagery of figures that are as ordinary as they are unpredictable and kaleidoscopic. Starting from archival material, Ruth creates completely reinvented worlds through manipulation, cutting, folding, and the addition of fields of color and alienating elements. The materiality of color, textures and the combination of materials, and the sophisticated yet ironic atmosphere are themes and practices typical of ALYSI collections, which have inspired the artist in her works.

In the transformed space of the showroom, the ALYSI world will expand into an engaging dialogue with the artist and the public, placing its guiding attitude at the center: Curiosity is an attitude.