Alysi opened its Milan boutique at Via Ponte Vetero 6 in the historic Brera district,
the 130-square-metre store, designed by Studiopepe, was created inside a building from the 1600s
Studiopepe, an interior design and creative consultancy, interpreted the soul of the brand in the store’s interior, creating a sophisticated and contemporary atmosphere with a palette of half-tones and natural tints, which enhance the reading of the collection without
overwhelming it. A modern, feminine aesthetic creates a common thread connecting clothing and settings.
The study of shapes and materials takes concrete form in rich, custom-made surfaces like
the floor – which reinterprets the Palladian classic with irregular, maxi-inserts in polychrome marble – along with glossy surfaces and sculptural elements in plaster and marble.
The boutique is conceived as a sequence of spaces, each with an individual character and
distinguished by combinations of materials and colours that accompany the client along a
chromatic and perspective path.
Divided over three rooms, the boutique develops as you move further in: an elegant display of suits fills the entrance, where the fresh, bright atmosphere invites you to explore the collection. A transition space gains force in its chromatic configuration and installations, connecting the first room to the second. Here, an innovative wall display in copper and gypsum takes centre stage, complementing Alysi’s looks and showcasing the line of accessories. Finally, the dressing room area was designed like a small lounge with a soft, poised atmosphere featuring carpets and fixtures that create an intimate environment.
Rome
Via Borgognona 42, 00187 Roma Italy
+39 06 679 0538
lun – sab 10.00 – 19.30
dom 11.00 – 19.30
In an intimate and special boutique in the heart of Rome: at via Borgognona 42
stands the first ALYSI monobrand store, developed on approximately 100 square
meters divided in two levels. The main elements of the layout are the essential
lines and the clean colours, among which the contrast between the white of the
walls and the floor and the grit of subtle and scattered black details stands out;
among the materials, the selection is entrusted to brass, ceramic and
resin. Brass, in particular, is the chromatic protagonist that warms the room, with
its presence also in the shop window in the form of a luminous grid with LED
lights, which start from the ceiling of the second floor to reach the floor of the first,
as a link between spaces. The dressing rooms are designed as real " wardrobe
rooms", where it’s nice to take time and space to choose the right outfit to
represent your personality.
